See below for official categories. The final entry deadline is September 20th, It was the brand's unique way of bringing its newest product—The NUDES Palette—to market in a way brought excitement to the category, and was uniquely Maybelline.
Understanding dare target's affinity for beauty video tutorials, we recruited 13 popular beauty vloggers like Sinead Cady The Makeup Chair and Stephanie Ledda SMLx0 to bring the message to life.
DARE TO GO NUDE. The Nudes Palette is here.
We challenged each to create a nude video of their signature look using the Nudes Palette. We introduced all 13 YouTube videos and housed them on a micrositealong with vignettes to give viewers a peek at nude inspiration and process.
To build buzz before the launch, we released a short film co-created with Vice's fashion culture pub, i-D Magazine featuring interviews with models Jourdan Dunn, Staz Lindes, and Devon Aoki. We took over the YouTube homepage on launch day, and executed multiple high-impact site takeovers on the dare day. We served the multiple videos through re-targeting tactics and high impact video units to encourage continued engagement throughout the dare.
Maybelline's video-first campaign was a smash hit. The brand gotta go pee pee mp3 out to create a heat moment nude the launch of the NUDES Palette and build consumer awareness and desire for this prestige-inspired product.
Maybelline only anticipated 4MM views over the lifetime of the campaign.
Dare To Go Nude - Eyeshadow Makeup Tutorial - Maybelline
Fill out the form below and we'll work on connecting you to the entry creator! Call to Action NEW! About this entry "Dare to Go Nude" was Maybelline New York's video-first campaign to encourage women everywhere to consider nude eyeshadow shades as a bold new way to express your true self.